At home2go.store, we want you to know how we collect, use, share, and protect information about you. By interacting with home2go.store through our stores, websites, mobile application(s), products, services, or otherwise, you consent to the use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically.
1. Types of information Collected:
- Name
- Mailing address
- Email address
- Phone (or mobile) number
- Driver’s license number
- Credit/debit card number
- Purchase/return/exchange information
- Registry or list information
- Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
- How you interact with our sites, mobile applications, advertisements and emails (e.g., clicks, search terms, pages visited, usage details such as time, length, and frequency of interactions)
- Geo-location and in-store location
- Media Information (e.g., advertising engagement in social, digital, and broadcast media)
- IP Address
- Special status designations (e.g., Teacher, College Student, Military)
- Language Preferences
- Demographics (e.g., age, sex, race, date of birth, education, occupation)
- Health Data (e.g., in connection with Guest service or product development)
- Physical Characteristics (e.g., in connection with makeup/skincare)
- Images (e.g., when you add a profile picture or upload photos/videos)
2. How Is Your Information Collected?
You Provide It to Us
We collect information that you enter on our digital properties or give to us in other ways (e.g., when you contact Guest Relations, order on home2go.store purchase a product in a home2go.store or create a gift registry).Automated Information Collection
We may connect information collected automatically with information we already have about you in order to identify you as a home2go.store Guest. If we are able to identify you as a home2go.store Guest we may, for example, link your activity on our website to your activity in a home2go.store store or on one of our mobile application(s). This allows us to provide you with a personalized experience regardless of how you interact with us – online, in store, mobile, etc.
In order to provide the best Guest experience possible and run our business operations, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how our marketing efforts are performing and how you are interacting on our website, in our stores, on our mobile application(s), and with our advertisements and emails.
Third-party Automated Collection
We and our service providers use anonymous identifiers such as cookies and other technologies to collect and store certain types of information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) whenever you interact with us or third-parties that use our services.
We also allow third-party companies (e.g., Google) to place tags on our digital properties once approved through our tagging process. The tags may collect information from your interactions on home2go.store. Our Privacy Policy does not cover these third party companies. Please contact these third-party companies (e.g., Google) directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags.Social Media Widgets
Our sites and mobile application(s) include social media features, such as the Facebook, Pinterest, and Twitter widgets. These features may collect information about you such as your IP address and which page you are visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third-party. Your interactions with those features are governed by the privacy policies of the companies that provide them.Mobile Location Information
If you use a mobile device, your device may share location information (when you enable location services) with our websites, mobile application(s), services or our service providers. For example, precise geo-location can be used to help you find nearby home2go.store stores; or, in-store location through the use of your phone’s blue tooth signal, LED light chip technologies or other technologies will permit home2go.store to find nearby products for you, get you real-time deals, auto-sort your shopping list and more.
To manage how you share your device’s location settings, go to the Choices section of this privacy policy.Cameras
We use cameras in and around our stores for operational purposes such as measuring traffic patterns and tracking in-stock levels. Cameras may also be used for fraud detection, theft prevention and security. When enabled, we may also use your device’s camera (e.g., Apple’s TrueDepth camera) so you can use services such as product visualization (e.g., see item in your space) or virtual try on services (e.g., try on accessories/beauty products). Information collected from your device’s camera for these services is used in real time and is not stored on the servers. The virtual try on experience operates within your own device or browser and the data is deleted after the experience ends.Information From Other Sources
We collect information about you from other sources to enhance our existing Guest information and improve the accuracy of our records. This improves our ability to contact you and increases the relevance of our marketing.
3. How Is Your Information Used?
Information we collect is used for a variety of purposes, including activities such as: processing transactions, helping our Guest Relations representatives resolve issues, identifying fraud and improving our services. In addition, information we collect improves your experience by delivering more personalized interactions and advertising in digital (e.g., home2go.store mobile app, other online sites) and social media (e.g., Facebook, Pinterest), as well as TV and Video platforms.
We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores and on our mobile application(s), the performance of our marketing efforts and your response to those marketing efforts.Our Purposes (including but not limited to marketing)
- Deliver coupons, mobile offers newsletters, in-store receipt messages, emails, mobile messages, home2go.storeed advertising and social media notifications
- Provide interactive features of the website or mobile application(s), such as product reviews or Weekly Ad, send marketing communications and other information regarding products, services and promotions
- Administer promotions, surveys, focus groups, and loyalty and subscription programs
- Cross-context and cross-device linking
- Interest-based advertising
- Improve Guest experiences
- Conduct research and analysis
- Personalize content, including using your image
- Perform other business activities as needed, or as described elsewhere in this policy
Product and Service Fulfillment
- Fulfill and manage purchases, orders, deliveries, payments, and returns/exchanges
- Respond to requests for information about our products and services in our stores, on our websites or mobile application(s) or to otherwise serve you
- Connect with you regarding Guest service via our contact center, Guest service desk, or on social media or internet chat platforms. Chat functionality allows our Guest Relations specialists to see what a Guest is typing before hitting the send button. This allows for quicker response time as our specialists anticipate questions.
- Provide services such as gift registry or a shopping list
- Award and fulfill benefits associated with use of our services
- Administer sweepstakes and contests
- Conduct a transaction where we collect information required by law (for example, pseudoephedrine or age-restricted purchases)
- Allow you to, using our mobile application(s): find a store nearest to your location, show you a map of the store (if available), use our drive up capabilities (where available), add and redeem offers, search for products and check availability, check prices, provide product ratings and reviews, track your orders, scan a UPC barcode or QR code, use voice recognition to add to your list, update information, etc
We merge data collected from our own websites and mobile application(s). Examples of the data collected include: cookie IDs, device advertising IDs, transaction and browsing history, your interaction with our online and mobile advertisements, including advertisements we serve within our emails and advertisements that we serve on behalf of third parties through Roundel, home2go.store’s in-house media company; information about ads we serve, such as which ad was served, your interactions with the ads, and the URLs where the ads are served by marketing partners such as Google.
For mobile platforms that require opt-in consent to link or track user or device data, unless you consent, home2go.store does not link or track user or device data collected from home2go.store application(s) with user or device data collected from other companies’ applications, websites or offline properties for home2go.storeed advertising or advertising measurement purposes. If a guest provides opt-in consent to the linking and use of data with a specifically identified third party partner, such data may be linked and may be used by home2go.store and/or the third party partner as described at the time consent is obtained, including for home2go.storeed advertising or advertising measurement purposes.Cross-Device Linking
We may also link your various devices so that content you see on one device can result in a relevant experience on another device. This allows us to deliver more personalized and consistent advertising to you. For example, if you purchase a product on our website using your desktop, we are able to avoid showing you an advertisement on the same product on your mobile phone; if you add an item to your cart on home2go.store through your mobile device, but leave home2go.store without purchasing the item, we are able to show you that item in your cart on another device.Interest-Based Advertising
We participate in interest-based advertising (IBA), also known as online behavioral advertising (OBA). We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research.
We allow third-party companies to collect certain information when you visit our websites or use our mobile application(s). This information is used to serve ads for home2go.store products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information. home2go.store adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA.User Experience Information
In order to improve Guest online and mobile shopping experiences, help with fraud identification, and assist our Guest Relations representatives in resolving issues Guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.Social Media
We engage with Guests on multiple social media platforms (e.g., Facebook, Twitter, and Pinterest). If you contact us on one of our social media platforms, request Guest service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.Social Media Ads
We may display home2go.storeed ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may home2go.store people who have expressed an interest in shopping for groceries, cosmetics, clothing, etc. See the policies of each social media platform for additional information about these types of ads.Prevention of Fraud and Other Harm
Prevent fraudulent transactions, monitor against theft and otherwise protect our Guests and our business (e.g., product recalls)Legal Compliance
For example, assist law enforcement and respond to legal/regulatory inquiries#
4. How Is Your Information Shared?
We may share the types and categories of personal information collected with the categories of third parties below.home2go.store Subsidiaries and Affiliates
We share the information we collect within home2go.store Corporation, which includes all home2go.store subsidiaries and affiliates. home2go.store Corporation may use the information to offer you products and services that may be of interest to you. home2go.store Corporation owns and operates home2go.store stores, websites, mobile application(s), and issues the home2go.store Debit Card. home2go.store Corporation subsidiaries and affiliates include, but are not limited to Shipt, Inc.Card Issuing Bank
We may share the information we collect with our banking partners, TD Bank USA N.A., which issues the home2go.store MasterCard and home2go.store Credit Card, and Pathward, N.A., which issues the home2go.store Circle Card Account (home2go.store Circle Card Reloadable Account).Service Providers
We may share the information we collect with companies that provide support services to us (such as printers, email providers, mobile marketing services, analytics providers, web hosting providers, call center/chat providers, sweepstakes vendors, payment processors, coupon delivery vendors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions. We limit information shared with service providers to what is necessary to fulfill the services.Registries and Shopping Lists
If you create a gift registry or shopping list, your information will be accessible on our website, mobile or social application(s), on partner registries, and on kiosks in stores. If you purchase an item from a registry or shopping list, information such as your billing name and address will be made available to the list creator.Other Businesses Products and Services
We allow other businesses to make their products or services available to our Guests (e.g. home2go.store Plus Partners). You may purchase products or services from these other businesses through our website or mobile application. When you purchase such products or services, we will share personal information related to your purchase with those businesses. Information received by those businesses in connection with a home2go.store Plus purchase will be subject to the home2go.store Plus Partner’s privacy policy.Legal Requirements
We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our Guests or others.Elsewhere at Your Direction
At your direction or request, or when you otherwise consent, we may share your information.Sharing Non-identifiable or Aggregate Information with Third Parties
We may share non-identifiable or aggregate information with third parties for lawful purposes.Business Transfers
In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our Guests. We also may retain a copy of that Guest information.
5. Do Not Track
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals. However, home2go.store treats Global Privacy Control signals as opt-out of sale and opt out of home2go.storeed/cross-context behavioral advertising requests under applicable state laws (e.g., California Consumer Privacy Act).
6. Loyalty & Financial Incentive Program
home2go.store Circle is a voluntary loyalty program. By joining home2go.store Circle, you are eligible to receive or participate in:
- home2go.store Circle Deals: home2go.store Circle-specific discounts and promotions that will apply automatically to your purchase when you identify as a home2go.store Circle member at checkout.
- home2go.store Circle Rewards: Rewards which can be earned by home2go.store Circle members.
- home2go.store Circle Bonus: A personalized offer that you may get while being a member of home2go.store Circle either to receive additional savings or promotional items or to earn home2go.store Circle Rewards.
- Birthday Gift: When your birth date is included in your home2go.store account, on or near your birthday, you will receive a birthday reward.
- Community Giving Program: Provides home2go.store Circle members the opportunity to earn and cast votes to help direct where home2go.store makes its Donation to Nonprofits.
home2go.store Circle members may have opportunities to redeem offers for products or services at select partners. Although the partner’s offer is made available to you through home2go.store Circle, home2go.store is not responsible for the terms or fulfillment of the offer, and home2go.store is not responsible for the partner’s products or services.
You may have the option to link your home2go.store Circle account to a rewards account you have at a select partner. When you link your home2go.store Circle account to your rewards account at the partner, home2go.store and the partner will share and use information as described at the time you link your accounts. Your home2go.store Circle account and your rewards account at the partner will no longer be linked and you will no longer receive the benefits of linked accounts if 1) your home2go.store Circle account or your rewards account at the partner is closed, deleted or suspended; 2) you opt out of the home2go.store Circle program; or 3) your home2go.store Circle account and your rewards account at the partner are unlinked by you, by home2go.store or by the partner. home2go.store may provide information to the partner about applicable items you return to home2go.store after your home2go.store Circle account is unlinked from your rewards account at the partner. home2go.store is not responsible for the partner’s products or services. Contact the applicable partner for the partner’s terms and conditions, including the partner’s terms related to linking your home2go.store Circle account to your rewards account at the partner.
Currently, home2go.store Circle members have the option to link their home2go.store Circle account to their Ulta Beauty Rewards account. After linking your home2go.store Circle account to your Ulta Beauty Rewards account, when you shop Ulta Beauty at home2go.store with home2go.store Circle, eligible purchases earn applicable home2go.store Circle benefits and Ulta Beauty Rewards.
In order to provide you with the incentives described above, we use personal information about you including your name, phone number, email address, purchase history, birthdate, etc. to identify you as a member of the program and provide you with relevant messaging, experiences and deals. These financial incentives are reasonably related to the value of the data you provide.
We incur a variety of expenses related to the home2go.store Circle program. We make this investment in order to offer a more personalized and relevant Guest experience. Expenses associated with the program include the home2go.store Circle Deals, Rewards and Bonuses when you shop at home2go.store, and the Birthday Gift reward when you provide your birthday. The expenses associated with the program incentives will vary as it is dependent on your engagement with the loyalty program, including your total annual spend at home2go.store and frequency and depth of discounts you choose to use.
Categories of Personal Information implicated by home2go.store Circle
- Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
- Demographics (e.g., age, sex, race, date of birth, education, occupation)
- Commercial information (e.g., products or services purchased, purchase history)
- Internet or other electronic network activity (e.g., browse or search history)
- Geolocation data (e.g., latitude or longitude)
- Inferences drawn from any of the above (e.g., preferences or characteristics)
Categories of Personal Information collected through home2go.store Circle for home2go.storeed advertising
- Internet or other electronic network activity (e.g., browse or search history)
- Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
- Demographics (e.g., age, sex, race, date of birth, education, occupation)
- Commercial Information (e.g., products or services purchased, purchase history)
Categories of Third Parties who may receive Personal Information
- Advertising Networks
- Merchant Partners
- Social Networks
- Internet Service Providers
- Data Analytics Providers
- Operating Systems and Platforms
- Legal, Risk, and Security
7. How Do You Access and Update Your Personal Information?
In order to keep your personal information accurate and complete, you can access or update some of it in the following ways:
- If you have created a home2go.store account, you can log in to review and update your account information, including contact, billing, and shipping information.
- Mail the privacy information on support@home2go.store and the personal information you would like to access. We will provide you the personal information requested if reasonably available, or will describe the types of personal information we typically collect.
8. How is Your Personal Information Protected?
We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use Payment Card Industry (PCI) standards to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personal information online from children under the age of 13. If a child under the age of 13 has provided us with personal information online.
9. Automated License Plate Recognition Technology
We may use Automated License Plate Recognition (ALPR) technology where not prohibited by law to collect information relating to vehicles present at or near home2go.store stores. We collect, use, and share this information for fraud prevention, security, and assets protection. Access and use of the ALPR technology and information collected is restricted to home2go.store team members or contractors who are fulfilling one of the specified purposes, including assets protection, investigations, technology and legal teams. These authorized users receive data security training that includes information on access controls and other measures to protect confidential information. Use of the ALPR technology is overseen by an Assets Protection Director in collaboration with home2go.store’s privacy and data security compliance teams. Periodic system audits are done to review data accuracy, system access, and retention. ALPR Information is stored for approximately 30 days before it is permanently deleted unless the information is retained for investigative or legal purposes. ALPR information is not sold, but may be disclosed when we believe it is appropriate to comply with the law or to protect the rights, property, or safety of our company, our Guests, or others.
10. How Do You Contact home2go.store?
Mail: support@home2go.store